»Expert support from industry peers.«

Find out more about us and about our know-how.

Dr. Christoph Herrmann

Managing Partner


Christoph Herrmann has a Master (Dipl. Kfm.) in business administration and a Ph.D. in economics. Over the past 25 years, he has worked as a top-level consultant & executive for various fast-moving consumer goods (FMCG) companies, business consultancies and advertising agencies, at last as managing director of a globally operating communication company.

Throughout the course of his career, he has been responsible for numerous innovation, marketing and growth projects for brands such as Audi, Daimler-Chrysler, Infineon, Otto, Philip Morris, Red Bull, Skil, Volkswagen and Woolworth. Christoph has published over fifty books and articles on business, innovation, marketing and design.

In 2000/2001 he was a visiting professor at the Berlin University of Fine Arts. For 10 years now, he is teaching strategic product, brand and assortment management in the master’s program in business innovation at the European Business School, Oestrich-Winkel. He has been member of different supervisory and shareholder committees and is an appointed surveyor at the Foundation for International Business Administration Accreditation (FIBAA).

Guenter Moeller

Managing Partner


Guenter Moeller studied business administration (focus: innovation management & marketing) and industrial design at the University of Kassel, graduating with a master's degree in industrial design. Over the last 25 years, he has worked as a senior manager and director of various industrial companies and business consultancies, at last as managing partner of an international consultancy firm based in London and Berlin.

During this time, he helped many corporations set new standards in the areas of strategic development, brand management and product innovation. Aco, Bosch, Emsa, Gardena, Oase, Uvex, Volkswagen and Zeiss are just some of the companies he has worked with throughout the course of his career.

Guenter Moeller has served as a visiting lecturer at various leading business and design schools, including the renowned Bauhaus University in Weimar, the European Business School in Oestrich-Winkel, the University of Applied Sciences in Osnabrück and the Offenbach University of Art and Design. He has published various articles on brand management, innovation and design and is an appointed surveyor at the Foundation for International Business Administration Accreditation (FIBAA).


For more than 25 years, we have been pro-actively engaging with important issues in modern business management including dynamic corporate development, trend management, innovation and business growth as well as future-oriented brand, product, design and assortment policies.

As far back as the 1990s, we were creating business development methods for the modern business agenda which many consultancies and companies are only just starting to discover today. We have developed a host of modern management methods over the last two decades including corporate “visioneering” tools, flexible roadmaps, network-driven innovations, the promotion of growth through strategic design, integrated brand governance and digital marketing.